International
Executive Recruiting – IER, http://www.ier-network.com is an executive search company dedicated to helping organizations to
find the best executive management professionals in Germany, Europe and worldwide.
The international network with a unique search process gives IER an edge over
many other executive search firms.
We are seeking for our international
client a Head of Growth (m/f).
ASSIGNMENT
DESCRIPTON:
§ “Be the voice of growth”. You’ll be obsessed with the
growth of our users’ base and revenues. You’ll know the key metrics by heart.
You’ll feel terribly excited when they grow the way you want
§ Master the internal landscape. You’ll have a very clear
view of the entire funnel, from lead generation to activation, referral and
retention. You’ll understand our users, their motivations, their context.
You’ll “feel” the product inside out: when the onboarding is not perfect,
you’ll chase the product team until it is
§ Master the external landscape. You’ll know what other
successful SaaS players do. You’re up-to-date with the latest trends and best
practices in online marketing and measurement
§ Come up with improvement ideas across the whole
funnel. Inspired by our users, our features, other SaaS businesses, and
article from a VC, one of 20 newsletters you receive every day, your own
creativity, you’ll come up every day with new ideas to generate and convert
leads. Next to online marketing ideas, you’ll also come up with clever offline
marketing tactics
§ Because you know that there is only so much you can do, you’ll
naturally and strictly prioritize ideas based on expected ROI,
leveraging the right data points
§ Implement most of the ideas. Even if you are not a pure
journalist / developer / designer, you’re a bit of them. You are able to tell
us in the morning “I saw this great ad on Facebook yesterday. Gave me an idea.
I created 5 variations of a visual ad with different design, copy, CTA and
landing pages. Should know if it works in 3 days. Excited to see the results”
§ Empower others. You can’t master everything; so you’ll also
need to work with internal and external resources to get the job done
§ Measure, refine, improve. You’ll use data to continually
monitor your experiments, killing the ones that do not deliver and amplifying
the ones that do
§ Next to your growth hacking role, you’ll also lead the more
conventional role of marketing: shape/refine our identity, create an impactful
PR strategy, help create a compelling brand, work with designers to prepare
sales and marketing material (website, video, …)
ABOUT YOU - YOU
HAVE, YOU ARE:
§ Track record. Achieved success in a similar role
§ Impact-driven. You naturally translate all efforts in # expected
leads and conversions
§ Focused. You naturally apply the 80/20 rule
§ Doer, pragmatic. Done is better than perfect
§ Generalist. You consider your position at the intersection of
Marketing, Design, Prod Dev, and Data Science
§
Optimistic
and enthusiastic
§ Highly creative in identifying target audiences and
clever ways to reach them
§ Passion for the Web in general and for SaaS
B2B in particular
§ At ease discovering and playing with online tools (you won’t
spend your time writing code but testing a new online tool and making it talk
to our services should be a second nature)
§ Strong analytical skills and data-driven thinking
§ Tolerance for ambiguity. Masses of data don’t scare you, they
stimulate you
§ Solid knowledge of website analytics tools (e.g.,
Google Analytics, Hubspot, …)
§ Demonstrable experience writing irresistible ads, landing
pages, calls to action
§ Proven experience of 2+ years as Digital Marketing Manager or
similar
§ Previous experience in managing an online acquisition
funnel (SEO, SEM, email marketing,…)
§ At ease in an international environment
§
Spotless spoken
and written English
PLACE OF WORK:
§ Brussels
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